User generated content and 3G phones
In the UK, the BBC has just launched “Your shout” a trial service which allows football fans to send in 3G video messages with their opinions on football. The best video comments will be shown on...
View ArticleRay-Ban, Never Hide
Ray-Ban, the brand producing the coolest shades in the world (I’m talking about the Aviator model, of course), has just launched a massive global marketing effort (20 countries are involved) to target...
View ArticleAbsolut Colors of “coming out”
Sometimes you have to be a bit drunk to be sincere, to say what you really think or to unveil something about yourself that, when sober, you’ll never dare confessing. After this short preface, you will...
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Dunkin’ Donuts Instagram contest
Dunkin’ Donuts is currently running an interesting social media activation that encourages consumers to interact with the brand in a simple yet creative way, using the coolest social network of the...
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LEGO Happy Holiplay
When creating a campaign that relies solely on User Generated Content it’s always a delicate balance of how much the brand should be present. The second challenge is to create a framework in which...
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